PIXELHUE Expands in North America, Appoints Blizzard Lighting as #1 U.S. Distributor

Waukesha, Wis. (March 27, 2024) – Professional AV solutions company PIXELHUE Technology has joined forces with Blizzard Lighting, industry-leading manufacturer of pro LED video & entertainment lighting, in a distribution partnership covering the United States and its territories. 

Born from NovaStar, global leaders in LED display control solutions, PIXELHUE quickly achieved international market success with their image processors, presentation switchers and event controllers. With existing offices in China and the Netherlands, the new partnership with Blizzard Lighting, also a top U.S. distributor of NovaStar’s, allows PIXELHUE to further establish their worldwide footprint.

“We are very happy to have found an experienced, knowledgeable, and specialized distributor like Blizzard Lighting, who also emphasizes the highest quality of product & support in the live event space,” says PIXELHUE’s General Manager of International Business, Bella Han.  

With inventory stocked locally, Blizzard Lighting’s logistics capabilities give customers the ease of domestic ordering, shorter lead times, and US-based training & support. These offerings plus new product availability in the marketplace give PIXELHUE a competitive advantage.

“We’re thrilled to announce this partnership. PIXELHUE’s growing expertise and product mix are a perfect combination with our existing internal operations, LED video knowledge, and industry reach,” says Atom Slaby, COO at Blizzard Lighting.  

Collaboration has been ongoing for months, with new product demonstrations and in-person trainings taking place to strengthen the relationship. PIXELHUE brands will gain exposure with hundreds of authorized resellers in Blizzard Lighting’s network, including upcoming training opportunities at their Wisconsin headquarters and facility in Los Angeles, California.

Blizzard Lighting’s architectural and event production LED lighting fixtures, among others, are complimented by their IRiS® Video series of pro touring, permanent install, stage/rental, fine pitch, and virtual production LED panels; PIXELHUE’s product lines include video processors, switchers, controllers, and media servers designed for live events, conferences, stadiums and performance venues. 

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About Blizzard Lighting, LLC

Blizzard Lighting, headquartered in Waukesha, Wis., is a leader in LED video and pro & entertainment lighting. You can find their products working hard in venues spanning the globe: from college basketball's biggest tournament to the sanctuary around the corner; and from the Kentucky Derby to the iconic Roman Colosseum. To learn more, visit us at www.blizzardpro.com.

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About PIXELHUE Technology, LTD

Founded in 2017, PIXELHUE is a company built with one simple goal in mind: designing quality products that push the envelope of what technology can do. With video processing solutions ranging from switchers, scalers & splitters, to monitors, extenders & more, PIXELHUE has quickly become a major player in the video processing world, offering innovation-driven tech while never sacrificing stability or ease of use. PIXELHUE has main locations in Hoofddorp, Netherlands and Beijing, China. To learn more, visit them at www.pixelhue.com.